Writing

copywriter wrting

What should copywriting cost?

I sat there, with my laptop open and the TV on, pondering that most awful of entrepreneurial questions: How much...

How to write better content

I am a writer. I am also a card-carrying member of sci-fi/fantasy geekdom. Of course, that means I’m a fan...

Building your brand with addictive content

The not-so-secret secret to content marketing success Ever wonder why the best-known brands in the world – like Coca-cola, Apple,...

Why You Don’t Need A Copywriter Who Specializes In Your Niche

Do you know Sam Tarly? He’s a bookish young character in Game of Thornes who suffers hardship – including being...

Your English teacher lied to you

On my bookshelf sits a small pile of books. Among them: Grammar Girl’s Quick and Dirty Tips for Better Writing...

How important is grammar in marketing?

How important is grammar in marketing?

Why I’m not the grammar police “I will revert back to you Monday.” Those words shouldn’t have caused me any...

How to hire freelance writers

I recently participated in a LinkedIn discussion about hiring freelance writers. The original poster was troubled by writers who presented...

The Trouble With Jargon

Why your customers don’t understand a word you’re saying. . . and how to fix it You may laugh, but...