Marketing Mistakes

8 Surefire Ways to Set Off Your Customer’s BS Detector

It happens to the best of us. At some point or another, we all get taken in by misleading marketing....

Political plagiarism exposes the need for original content . . . Vol 2

Several years ago I blogged about would-be Republican congressman Vaughn Ward, who got caught plagiarising a speech originally given by...

The Trouble With Jargon

Why your customers don’t understand a word you’re saying. . . and how to fix it You may laugh, but...