Content Marketing

How to create more engaging content

How To Make Your Marketing Content More Engaging

So, no one is reading, watching, listening to, or sharing your marketing content and you’d like to know why. Have...

What content writing is all about

Content writing can do incredible things for your business… Websites that blog have 434% more pages indexed by search engines....

The best keyword research tool for content marketers

Keyword research sucks. I hate it. You type a word or phrase into Google’s Keyword Planner (or any of a...

SEO v Content Marketing: What’s the difference?

SEO and Content Marketing go hand-in-glove. They are two distinct, yet interrelated marketing techniques; each a complex subject matter in...

Less Fuss More Content: A Step by Step Guide to Working with Freelance Content Writers

The following was first posted on Mod Girl Marketing. The content beast has an insatiable appetite… As they have for the...

Ornitgraphie by Xavi Bou

What does high quality content look like?

Content marketers, like me, tend to yammer on about how, in order to succeed in today’s  marketing environment, you’ve got...

Dog reading fake news on laptop

What’s the difference between content marketing and fake news?

I stumbled across this question–what’s the difference between content marketing and fake news–in one of my LinkedIn groups. To me,...

8 Surefire Ways to Set Off Your Customer’s BS Detector

It happens to the best of us. At some point or another, we all get taken in by misleading marketing....