Improve your website copywriting in 1 simple step


If I were to offer just one tip on how you can improve your website copywriting, it would be this: eliminate first person pronouns.

First person pronouns are words such as “I”, “me”, and “we,” that refer to you as the speaker. On your website you might use first person pronouns in this way:

“Welcome to my website. I do the following things to help my customers…”

The problem is that this can make you sound stiff and self-centered, which isn’t exactly the impression you want to give a prospective customer.

So, how are you supposed to write copy for your website if you’re not allowed to talk about yourself?

Simple. Replace all of those naughty first person pronouns with a single word: “you”.

“Wecome to your website. You do the following things to help your customers…”?

Okay, so maybe it’s not quite that simple; you’re going to have to rearrange your sentence structure and rethink your message. But that’s exactly the point. By replacing the above example with:

“Welcome to such and so website. Here you will find services that help you do the following…”

you have just taken self-centered copy and made it customer-centered. Doing this forces you to focus on the customer and how he benefits from your services. And ultimately it is the benefits that convince your consumers to buy.

Of course you won’t be able to avoid every single first person pronoun in your website copywriting, but you do want to keep them to a minimum. If you’re unsure and need help converting your website from first to second person, then click here to contact me, I’ll be happy to help.


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