Help For Content Creators

Maybe you've been writing marketing content for a while now without getting the results you want. Your readers aren't engaging or converting enough. And you feel like you just aren't making a connection.

The Question: How do you create more compelling content?

The Answer: Focus on the customer, not the offer.

As content creators, we often unwittingly fall into the trap of writing for ourselves, not our readers. This simple, one-page worksheet will help you reorient your writing to better meets the needs of your community. Use it to plan individual pieces of content that:

• Keep the customer front and center
• Map your offer to their specific needs
• Offer original ideas and thought leadership

Easy to use, this worksheet is perfect for planning blog posts, e-newsletters, and even digital press releases!