Hiring Writers

Tips and advice for hiring and working with writers to create your marketing content.

How regional language differences affect your content marketing

I have been here 50 years and I still don’t quite think like the locals!”   Joe Reevy, a native...

Less Fuss More Content: A Step by Step Guide to Working with Freelance Content Writers

The following was first posted on Mod Girl Marketing. The content beast has an insatiable appetite… As they have for the...

copywriter wrting

What should copywriting cost?

I sat there–laptop open, TV on–pondering that most awful of entrepreneurial questions: How much should I charge? You’d think after...

Ornitgraphie by Xavi Bou

What does high quality content look like?

Content marketers, like me, tend to yammer on about how, in order to succeed in today’s  marketing environment, you’ve got...

Why I ignore advice to “write what you know”

Good content writing begins with learning Do you know Sam Tarly? He’s a bookish young character in Game of Thornes who...

How to hire freelance writers . . . without exploiting them

I recently participated in a LinkedIn discussion about hiring freelance writers. The original poster was troubled by writers who presented...

Traditional SEO copywriting is dead . . . and I couldn’t be happier

When I broke in to this business, one of my first jobs was to write a series of blog posts...