Hiring Writers

Tips and advice for hiring and working with writers to create your marketing content.

How regional language differences affect your content marketing

I have been here 50 years and I still don’t quite think like the locals!”   Joe Reevy, a native...

Less Fuss More Content: A Step by Step Guide to Working with Freelance Content Writers

The following is an excerpt from a guest blog post I wrote in collaboration with Mod Girl Marketing. The content...

copywriter wrting

What should copywriting cost?

I sat there–laptop open, TV on–pondering that most awful of entrepreneurial questions: How much should I charge? You’d think after...

Why I ignore advice to “write what you know”

Good content writing begins with learning Do you know Sam Tarly? He’s a bookish young character in Game of Thornes who...

How to hire freelance writers . . . without exploiting them

I recently participated in a LinkedIn discussion about hiring freelance writers. The original poster was troubled by writers who presented...

Traditional SEO copywriting is dead . . . and I couldn’t be happier

When I broke in to this business, one of my first jobs was to write a series of blog posts...