How to improve your copywriting using customer profiles & interviews
What separates good copy from bad? It’s not how clever the writing is. Nor how creative. No, what differentiates good...
What separates good copy from bad? It’s not how clever the writing is. Nor how creative. No, what differentiates good...
What’s that awful sound? It’s your hard-earned money flushing down the toilet after another failed advertising campaign. How disappointing! When...
I launched my first website in 2009. Mercifully, no evidence of it remains. The same can’t be said for this...
I just wanted to browse. But this company had their entire product catalog hidden behind a registration wall. To gain...
A skilled data analyst can pull incredible insights out of Google Analytics. They can tell you who your customers are,...
It’s not personal, it’s just business.” Whoever said that, must never have been in business for himself. Because when it’s...
There are lots of bad product descriptions out there. Descriptions that are either bland and lifeless or as cheesy as...
Most “about us” pages are boring. Many are terrible. Precious few are very, very good. So what should your “about...
