Website Copywriting

B2B brands have stories to tell, too

It’s not personal, it’s just business.” Whoever said that, must never have been in business for himself. Because when it’s...

How to write product descriptions that SELL in 6 simple steps

There are lots of bad product descriptions out there. Descriptions that are either bland and lifeless or as cheesy as...

What should your “about us” page say?

Most “about us” pages are boring. Many are terrible. Precious few are very, very good. So what should your “about...

How regional language differences affect your content marketing

I have been here 50 years and I still don’t quite think like the locals!”   Joe Reevy, a native...

Less Fuss More Content: A Step by Step Guide to Working with Freelance Content Writers

The following was first posted on Mod Girl Marketing. The content beast has an insatiable appetite… As they have for the...

copywriter wrting

What should copywriting cost?

I sat there–laptop open, TV on–pondering that most awful of entrepreneurial questions: How much should I charge? You’d think after...

8 Surefire Ways to Set Off Your Customer’s BS Detector

It happens to the best of us. At some point or another, we all get taken in by misleading marketing....