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Conducting Customer Interviews

How to improve your copywriting using customer profiles & interviews

What separates good copy from bad? It’s not how clever the writing is. Nor how creative. No, what differentiates good...

landing page 101

Generate more leads and sales with landing pages

What’s that awful sound? It’s your hard-earned money flushing down the toilet after another failed advertising campaign. How disappointing! When...

How to start a website

Where to start when starting a website

I launched my first website in 2009. Mercifully, no evidence of it remains. The same can’t be said for this...

How to get leads from your website

A better way to get leads from your website

I just wanted to browse. But this company had their entire product catalog hidden behind a registration wall. To gain...

Easy Yet Useful Google Analytics for Beginners

A skilled data analyst can pull incredible insights out of Google Analytics. They can tell you who your customers are,...

B2B brands have stories to tell, too

It’s not personal, it’s just business.” Whoever said that, must never have been in business for himself. Because when it’s...

How to write product descriptions that SELL in 6 simple steps

There are lots of bad product descriptions out there. Descriptions that are either bland and lifeless or as cheesy as...

What should your “about us” page say?

Most “about us” pages are boring. Many are terrible. Precious few are very, very good. So what should your “about...