Website Copywriting

B2B brands have stories to tell, too

It’s not personal, it’s just business.” Whoever said that, must never have been in business for himself. Because when it’s...

How to write product descriptions that SELL in 6 simple steps

There are lots of bad product descriptions out there. Descriptions that are either bland and lifeless or as cheesy as...

What should your “About Us” page say?

Most “About Us” pages are boring. Many are terrible. Precious few are very, very good. So what should your “About...