SEO

Content Marketing is Hard

How Google is making content marketing harder and what to do about it

When you’re a small content marketer, you rely on content aggregators like Google and Facebook to help you reach interested...

Easy Yet Useful Google Analytics for Beginners

A skilled data analyst can pull incredible insights out of Google Analytics. They can tell you who your customers are,...

The best keyword research tool for content marketers

Keyword research sucks. I hate it. You type a word or phrase into Google’s Keyword Planner (or any of a...

SEO v Content Marketing: What’s the difference?

SEO and Content Marketing go hand-in-glove. They are two distinct, yet interrelated marketing techniques; each a complex subject matter in...

Traditional SEO copywriting is dead . . . and I couldn’t be happier

When I broke in to this business, one of my first jobs was to write a series of blog posts...