Content Marketing Blog

You Talk Funny

The musings of an American copywriter To my friends across the pond: Is it possible to have a cuppa coffee?...

Political plagiarism exposes the need for original content . . . Vol 2

Several years ago I blogged about would-be Republican congressman Vaughn Ward, who got caught plagiarising a speech originally given by...

Everyone hates ads

There is an ad war going on. Not a multi-million dollar game of one-upmanship between two brands. Something more troubling....

How to hire freelance writers

I recently participated in a LinkedIn discussion about hiring freelance writers. The original poster was troubled by writers who presented...

The Trouble With Jargon

Why your customers don’t understand a word you’re saying. . . and how to fix it You may laugh, but...

Traditional SEO copywriting is dead . . . and I couldn’t be happier

When I broke in to this business, one of my first jobs was to write a series of blog posts...

Why your website needs a proofreader

When it comes to marketing, making sure you say the right thing in the right way is crucial to your...

Improve your website copywriting in 1 simple step

If I were to offer just one tip on how you can improve your website copywriting, it would be this:...