Content Marketing Blog

Marketing Funnel: A Beginner's Guide

The What, Why, And How Of A Marketing Funnel

The idea of a marketing funnel is hardly new. It’s been around since at least 1924 and has roots dating...

What is a lead magnet?

What is a lead magnet? How and why should I create one?

Can I have your email address? Please? No…? Ah shucks, I don’t blame you. You don’t know me and I...

What's your unique selling proposition

What makes YOU so special? Identifying your unique selling proposition

Why should I buy anything from you? Let’s say I’m interested in buying exactly what you’re selling. Why should I...

You want to get rich? Great. What’s your marketing plan?

Big dreams… They’re why you started your business. Dreams of independence. Of setting your own schedule and determining your own...

4 steps to a Multilingual marketing strategy

4 Steps To a Multilingual Content Marketing Strategy

Website localization is just the first step of many when it comes to reaching and connecting with international audiences. To...

Who you talkin' to? Identifying your target market

Who you talkin’ to? Identifying your target market

Do you feel like you’re spinning your wheels? Spending time and money promoting your business, only to see a limited...

How can email marketing boost sales for your business?

How email marketing can boost sales for your business

Ever feel like Indiana Jones in the Last Crusade… Desperately searching for the Holy Grail of marketing that will grant...

Content Marketing is Hard

Google Keeps Making SEO Harder For The Little Guy, Here’s What To Do

When you’re a small content marketer, you rely on content aggregators like Google and Facebook to help you reach interested...