Random Musings

Random thoughts and interesting observations by this blog’s author.

B2B brands have stories to tell, too

It’s not personal, it’s just business.” Whoever said that, must never have been in business for himself. Because when it’s...

Whatever you sell, don’t be THIS GUY

I recently accompanied a friend as she shopped for a new car. She’d done her research online and knew which...

copywriter wrting

What should copywriting cost?

I sat there–laptop open, TV on–pondering that most awful of entrepreneurial questions: How much should I charge? You’d think after...

Ornitgraphie by Xavi Bou

What does high quality content look like?

Content marketers, like me, tend to yammer on about how, in order to succeed in today’s  marketing environment, you’ve got...

Collecting donations for corporate giving

Freshbooks’ holiday campaign is corporate giving done right!

‘Tis the season for phony corporate “giving.” Call me a cynic, but I see a lot of corporate charity as...

Dog reading fake news on laptop

What’s the difference between content marketing and fake news?

I stumbled across this question–what’s the difference between content marketing and fake news–in one of my LinkedIn groups. To me,...

(Not even close to) Everything your international business needs to know about Americans

Lately, I’ve been amusing myself by following online threads like this one detailing stereotypes and impressions foreigners have of America....

What you need to know about attracting attention in a distracted world

Customers are not goldfish Could it really be true? In today’s world, where we simultaneously eat, tweet, email, and watch...