Random Musings

Random thoughts and interesting observations by this blog’s author.

Whatever you sell, don’t be THIS GUY

I recently accompanied a friend as she shopped for a new car. She’d done her research online and knew which...

Dog reading fake news on laptop

What’s the difference between content marketing and fake news?

I stumbled across this question–what’s the difference between content marketing and fake news–in one of my LinkedIn groups. To me,...

one plus one equals three

How to do content marketing? Sorry, there is no easy answer

[This is] a fluff piece. I want to know how to market content online. First do this. Then do this....

(Not even close to) Everything your international business needs to know about Americans

Lately, I’ve been amusing myself by following online threads like this one detailing stereotypes and impressions foreigners have of America....

What you need to know about attracting attention in a distracted world

Customers are not goldfish Could it really be true? In today’s world, where we simultaneously eat, tweet, email, and watch...

Political plagiarism exposes the need for original content . . . Vol 2

Several years ago I blogged about would-be Republican congressman Vaughn Ward, who got caught plagiarising a speech originally given by...

Political plagiarism exposes the need for original content

As far as political scandals go, this one was pretty tame. There were no interns involved, no high priced call girls, and no questionable behavior in the airport men's room. In fact, the only exposing that took place in this particular scandal was that of a lazy speech writer who may or may not have been the politician himself.