Branding

Marketing and branding advice for your business.

What's your unique selling proposition

What makes YOU so special? Identifying your unique selling proposition

Why should I buy anything from you? Let’s say I’m interested in buying exactly what you’re selling. Why should I...

B2B brands have stories to tell, too

It’s not personal, it’s just business.” Whoever said that, must never have been in business for himself. Because when it’s...

Ornitgraphie by Xavi Bou

What does high quality content look like?

Content marketers, like me, tend to yammer on about how, in order to succeed in today’s  marketing environment, you’ve got...

Building your brand with addictive content

The not-so-secret secret to content marketing success Ever wonder why the best-known brands in the world – like Coca-cola, Apple,...