Branding

Marketing and branding advice for your business.

How to attract higher paying customers to your business

You do damn fine work. You deserve to be well compensated for it. But… You feel stuck. And frustrated. Because...

What's your unique selling proposition

What makes YOU so special? Identifying your unique selling proposition

Why should I buy anything from you? Let’s say I’m interested in buying exactly what you’re selling. Why should I...

A Quick Guide To Brand Storytelling

It’s not personal, it’s just business.” Whoever said that, must never have been in business for himself. Because when it’s...

Ornitgraphie by Xavi Bou

What does high quality content look like?

Content marketers, like me, tend to yammer on about how, in order to succeed in today’s  marketing environment, you’ve got...

Building your brand with addictive content

The not-so-secret secret to content marketing success Ever wonder why the best-known brands in the world – like Coca-cola, Apple,...