Marketing and Branding

Marketing and branding advice your business.

What should your “About Us” page say?

Most “About Us” pages are boring. Many are terrible. Precious few are very, very good. So what should your “About...

Collecting donations for corporate giving

Freshbooks’ holiday campaign is corporate giving done right!

‘Tis the season for phony corporate “giving.” Call me a cynic, but I see a lot of corporate charity as...

Bull

8 Surefire Ways to Set Off Your Customer’s BS Detector

It happens to the best of us. At some point or another, we all get taken in by misleading marketing....

Everyone hates ads

There is an ad war going on. Not a multi-million dollar game of one-upmanship between two brands. Something more troubling....