Marketing and Branding

Marketing and branding advice for your business.

Easy Yet Useful Google Analytics for Beginners

A skilled data analyst can pull incredible insights out of Google Analytics. They can tell you who your customers are,...

B2B brands have stories to tell, too

It’s not personal, it’s just business.” Whoever said that, must never have been in business for himself. Because when it’s...

What should your “About Us” page say?

Most “About Us” pages are boring. Many are terrible. Precious few are very, very good. So what should your “About...

Whatever you sell, don’t be THIS GUY

I recently accompanied a friend as she shopped for a new car. She’d done her research online and knew which...

Collecting donations for corporate giving

Freshbooks’ holiday campaign is corporate giving done right!

‘Tis the season for phony corporate “giving.” Call me a cynic, but I see a lot of corporate charity as...

Bull

8 Surefire Ways to Set Off Your Customer’s BS Detector

It happens to the best of us. At some point or another, we all get taken in by misleading marketing....

Everyone hates ads

There is an ad war going on. Not a multi-million dollar game of one-upmanship between two brands. Something more troubling....