Marketing and Branding

Marketing and branding advice for your business.

You want to get rich? Great. What’s your marketing plan?

Big dreams… They’re why you started your business. Dreams of independence. Of setting your own schedule and determining your own...

Content Marketing is Hard

Yes, content marketing is hard… And getting harder. It’s still worth it.

When you’re a small content marketer, you rely on content aggregators like Google and Facebook to help you reach interested...

How to use email marketing

How to use email marketing

You hate spam. You would sooner serve your customers SPAM fries for Christmas dinner than fill their inboxes with unwanted...

How to effectively blog for business

Me: “I want to tell you what a blog can do.” Client: “You mean, other than waste my time?” Yes....

What content writing is all about

Content writing can do incredible things for your business… Websites that blog have 434% more pages indexed by search engines....

Easy Yet Useful Google Analytics for Beginners

A skilled data analyst can pull incredible insights out of Google Analytics. They can tell you who your customers are,...

B2B brands have stories to tell, too

It’s not personal, it’s just business.” Whoever said that, must never have been in business for himself. Because when it’s...

How to write product descriptions that SELL in 6 simple steps

There are lots of bad product descriptions out there. Descriptions that are either bland and lifeless or as cheesy as...