Marketing Basics

How to write product descriptions that SELL in 6 simple steps

There are lots of bad product descriptions out there. Descriptions that are either bland and lifeless or as cheesy as...

Whatever you sell, don’t be THIS GUY

I recently accompanied a friend as she shopped for a new car. She’d done her research online and knew which...

What you need to know about attracting attention in a distracted world

Customers are not goldfish Could it really be true? In today’s world, where we simultaneously eat, tweet, email, and watch...

Political plagiarism exposes the need for original content . . . Vol 2

Several years ago I blogged about would-be Republican congressman Vaughn Ward, who got caught plagiarising a speech originally given by...