Marketing Basics

Giving Your Marketing A Call To Action

A Short Guide To Marketing Calls To Action (With Examples)

Imagine you’re taking a family road trip. About halfway to your destination, the kids begin complaining, “We’re hungry!” You remind...

How to beat the odds in marketing

Marketing Is Gambling. Play It Like A Shark.

Gambling has a bad reputation. It’s seen as risky. Dangerous. Degenerate even. If I were to encourage you to gamble...

You need a marketing strategy

How to be more strategic in your marketing

How many of the following marketing methods have you tried? It can be hard to figure out what will consistently...

How to attract higher paying customers to your business

You do damn fine work. You deserve to be well compensated for it. But… You feel stuck. And frustrated. Because...

Marketing Funnel: A Beginner's Guide

The What, Why, And How Of A Marketing Funnel

The idea of a marketing funnel is hardly new. It’s been around since at least 1924 and has roots dating...

What's your unique selling proposition

What makes YOU so special? Identifying your unique selling proposition

Why should I buy anything from you? Let’s say I’m interested in buying exactly what you’re selling. Why should I...

You want to get rich? Great. What’s your marketing plan?

Big dreams… They’re why you started your business. Dreams of independence. Of setting your own schedule and determining your own...

Who you talkin' to? Identifying your target market

Who you talkin’ to? Identifying your target market

Do you feel like you’re spinning your wheels? Spending time and money promoting your business, only to see a limited...