Marketing Basics

Marketing Funnel: A Beginner's Guide

The What, Why, And How Of A Marketing Funnel

The idea of a marketing funnel is hardly new. It’s been around since at least 1924 and has roots dating...

What's your unique selling proposition

What makes YOU so special? Identifying your unique selling proposition

Why should I buy anything from you? Let’s say I’m interested in buying exactly what you’re selling. Why should I...

You want to get rich? Great. What’s your marketing plan?

Big dreams… They’re why you started your business. Dreams of independence. Of setting your own schedule and determining your own...

Who you talkin' to? Identifying your target market

Who you talkin’ to? Identifying your target market

Do you feel like you’re spinning your wheels? Spending time and money promoting your business, only to see a limited...

How to write product descriptions that SELL in 6 simple steps

There are lots of bad product descriptions out there. Descriptions that are either bland and lifeless or as cheesy as...

Whatever you sell, don’t be THIS GUY

I recently accompanied a friend as she shopped for a new car. She’d done her research online and knew which...

What you need to know about attracting attention in a distracted world

Customers are not goldfish Could it really be true? In today’s world, where we simultaneously eat, tweet, email, and watch...

Political plagiarism exposes the need for original content . . . Vol 2

Several years ago I blogged about would-be Republican congressman Vaughn Ward, who got caught plagiarising a speech originally given by...