Language and Localization

English grammar, quirks, and dialects and how it all ties in to your content strategy.

Why you should think twice before hiring foreign writers for your content marketing

I have been here 50 years and I still don’t quite think like the locals!”   Joe Reevy, a native...

4 Britishisms I learned from Doctor Who

Why localization matters in the English-speaking world. English. It’ s one of the most widespread languages on planet Earth. Roughly...

Your English teacher lied to you

On my bookshelf sits a small pile of books. Among them: Grammar Girl’s Quick and Dirty Tips for Better Writing...

Policeman

I am not the grammar police, but . . .

Grammar matters. A lot. “I will revert back to you Monday.” Those words shouldn’t have caused me any anxiety. But...

You Talk Funny

The musings of an American copywriter To my friends across the pond: Is it possible to have a cuppa coffee?...

Dogs don’t bow-wow

Why your customers don’t understand a word you’re saying. . . and how to fix it You may laugh, but...

Why your website needs a proofreader

When it comes to marketing, making sure you say the right thing in the right way is crucial to your...

Why good grammar matters to your website

As a writer, I string words together on a page like beads on a necklace. Have you ever noticed how...