Language and Localization

English grammar, quirks, and dialects and how it all ties in to your content strategy.

4 steps to a Multilingual marketing strategy

4 Steps To a Multilingual Content Marketing Strategy

Website localization is just the first step of many when it comes to reaching and connecting with international audiences. To...

How regional language differences affect your content marketing

I have been here 50 years and I still don’t quite think like the locals!”   Joe Reevy, a native...

(Not even close to) Everything your international business needs to know about Americans

Lately, I’ve been amusing myself by following online threads like this one detailing stereotypes and impressions foreigners have of America....

4 Britishisms I learned from Doctor Who

Why localization matters in the English-speaking world. English. It’ s one of the most widespread languages on planet Earth. Roughly...

Your English teacher lied to you

On my bookshelf sits a small pile of books. Among them: Grammar Girl’s Quick and Dirty Tips for Better Writing...

How important is grammar in marketing?

How important is grammar in marketing?

Why I’m not the grammar police “I will revert back to you Monday.” Those words shouldn’t have caused me any...

You Talk Funny

The musings of an American copywriter To my friends across the pond: Is it possible to have a cuppa coffee?...

The Trouble With Jargon

Why your customers don’t understand a word you’re saying. . . and how to fix it You may laugh, but...