Content Strategy

Content Marketing is Hard

How Google is making content marketing harder and what to do about it

When you’re a small content marketer, you rely on content aggregators like Google and Facebook to help you reach interested...

How to effectively blog for business

Me: “I want to tell you what a blog can do.” Client: “You mean, other than waste my time?” Yes....

What content writing is all about

Content writing can do incredible things for your business… Websites that blog have 434% more pages indexed by search engines....

The best keyword research tool for content marketers

Keyword research sucks. I hate it. You type a word or phrase into Google’s Keyword Planner (or any of a...

Whatever you sell, don’t be THIS GUY

I recently accompanied a friend as she shopped for a new car. She’d done her research online and knew which...

Dog reading fake news on laptop

What’s the difference between content marketing and fake news?

I stumbled across this question–what’s the difference between content marketing and fake news–in one of my LinkedIn groups. To me,...