Content Strategy

Content Marketing is Hard

Yes, content marketing is hard… And getting harder. It’s still worth it.

When you’re a small content marketer, you rely on content aggregators like Google and Facebook to help you reach interested...

How to use email marketing

How to use email marketing

You hate spam. You would sooner serve your customers SPAM fries for Christmas dinner than fill their inboxes with unwanted...

How to effectively blog for business

Me: “I want to tell you what a blog can do.” Client: “You mean, other than waste my time?” Yes....

What content writing is all about

Content writing can do incredible things for your business… Websites that blog have 434% more pages indexed by search engines....

The best keyword research tool for content marketers

Keyword research sucks. I hate it. You type a word or phrase into Google’s Keyword Planner (or any of a...

Whatever you sell, don’t be THIS GUY

I recently accompanied a friend as she shopped for a new car. She’d done her research online and knew which...

Dog reading fake news on laptop

What’s the difference between content marketing and fake news?

I stumbled across this question–what’s the difference between content marketing and fake news–in one of my LinkedIn groups. To me,...