What you need to know about attracting attention in a distracted world
Customers are not goldfish Could it really be true? In today’s world, where we simultaneously eat, tweet, email, and watch...
Customers are not goldfish Could it really be true? In today’s world, where we simultaneously eat, tweet, email, and watch...
The not-so-secret secret to content marketing success Ever wonder why the best-known brands in the world – like Coca-cola, Apple,...
Good content writing begins with learning Do you know Sam Tarly? He’s a bookish young character in Game of Thornes who...
Several years ago I blogged about would-be Republican congressman Vaughn Ward, who got caught plagiarising a speech originally given by...
There is an ad war going on. Not a multi-million dollar game of one-upmanship between two brands. Something more troubling....
When I broke in to this business, one of my first jobs was to write a series of blog posts...
When it comes to marketing, making sure you say the right thing in the right way is crucial to your...
If I were to offer just one tip on how you can improve your website copywriting, it would be this:...
