Content Marketing

How to write better content

I am a writer. I am also a card-carrying member of sci-fi/fantasy geekdom. Of course, that means I’m a fan...

What you need to know about attracting attention in a distracted world

Customers are not goldfish Could it really be true? In today’s world, where we simultaneously eat, tweet, email, and watch...

Building your brand with addictive content

The not-so-secret secret to content marketing success Ever wonder why the best-known brands in the world – like Coca-cola, Apple,...

Why You Don’t Need A Copywriter Who Specializes In Your Niche

Do you know Sam Tarly? He’s a bookish young character in Game of Thornes who suffers hardship – including being...

Political plagiarism exposes the need for original content . . . Vol 2

Several years ago I blogged about would-be Republican congressman Vaughn Ward, who got caught plagiarising a speech originally given by...

Everyone hates ads

There is an ad war going on. Not a multi-million dollar game of one-upmanship between two brands. Something more troubling....

Traditional SEO copywriting is dead . . . and I couldn’t be happier

When I broke in to this business, one of my first jobs was to write a series of blog posts...

Why your website needs a proofreader

When it comes to marketing, making sure you say the right thing in the right way is crucial to your...