Content Marketing

Less Fuss More Content: A Step by Step Guide to Working with Freelance Content Writers

The following was first posted on Mod Girl Marketing. The content beast has an insatiable appetite… As they have for the...

Whatever you sell, don’t be THIS GUY

I recently accompanied a friend as she shopped for a new car. She’d done her research online and knew which...

copywriter wrting

What should copywriting cost?

I sat there–laptop open, TV on–pondering that most awful of entrepreneurial questions: How much should I charge? You’d think after...

Ornitgraphie by Xavi Bou

What does high quality content look like?

Content marketers, like me, tend to yammer on about how, in order to succeed in today’s  marketing environment, you’ve got...

Dog reading fake news on laptop

What’s the difference between content marketing and fake news?

I stumbled across this question–what’s the difference between content marketing and fake news–in one of my LinkedIn groups. To me,...

8 Surefire Ways to Set Off Your Customer’s BS Detector

It happens to the best of us. At some point or another, we all get taken in by misleading marketing....

5 ways to improve your marketing content

I don’t know about you, but my email inbox and social media feeds are chock-full of good content that I...

How to write better content

I am a writer. I am also a card-carrying member of sci-fi/fantasy geekdom. Of course, that means I’m a fan...