Content Creation

Tips for developing high quality content for your marketing.

What should your “About Us” page say?

Most “About Us” pages are boring. Many are terrible. Precious few are very, very good. So what should your “About...

Less Fuss More Content: A Step by Step Guide to Working with Freelance Content Writers

The following is an excerpt from a guest blog post I wrote in collaboration with Mod Girl Marketing. The content...

Ornitgraphie by Xavi Bou

Examples of high quality content you might have missed in 2016

Content marketers, like me, tend to yammer on about how, in order to succeed in today’s  marketing environment, you’ve got...

Man enjoying content on tablet with coffee

5 ways to improve your marketing content

I don’t know about you, but my email inbox and social media feeds are chock-full of good content that I...

one plus one equals three

How to do content marketing? Sorry, there is no easy answer

[This is] a fluff piece. I want to know how to market content online. First do this. Then do this....

How to write better content

I am a writer. I am also a card-carrying member of sci-fi/fantasy geekdom. Of course, that means I’m a fan...

Building your brand with addictive content

The not-so-secret secret to content marketing success Ever wonder why the best-known brands in the world – like Coca-cola, Apple,...

Why I ignore advice to “write what you know”

Good content writing begins with learning I recently binge-watched season six of Game of Thrones. (Never seen the show? Please rectify...