Content Marketing Blog

How to start a website

Where to start when starting a website

I launched my first website in 2009. Mercifully, no evidence of it remains. The same can’t be said for this...

Can AI speak your customer's language?

Is artificial intelligence (AI) a viable alternative for content localization? [Interview]

Automation. It’s a double-edged sword. On the one hand, it makes industries more efficient which means goods and services can...

How to create more engaging content

No one is engaging with your marketing content? Try this.

So, no one is reading, watching, listening to, or sharing your marketing content and you’d like to know why. Have...

How to keep marketing when you're busy

3 Ways to Keep Marketing When You’re Busy

Do you find time to exercise? Me? I like to do yoga. It’s gentle, yet effective. Builds muscle tone and...

Marketing Funnel: A Beginner's Guide

The What, Why, And How Of A Marketing Funnel

The idea of a marketing funnel is hardly new. It’s been around since at least 1924 and has roots dating...

What is a lead magnet?

What is a lead magnet? How and why should I create one?

Can I have your email address? Please? No…? Ah shucks, I don’t blame you. You don’t know me and I...

What's your unique selling proposition

What makes YOU so special? Identifying your unique selling proposition

Why should I buy anything from you? Let’s say I’m interested in buying exactly what you’re selling. Why should I...

You want to get rich? Great. What’s your marketing plan?

Big dreams… They’re why you started your business. Dreams of independence. Of setting your own schedule and determining your own...