Content Marketing Blog

How to attract higher paying customers to your business

You do damn fine work. You deserve to be well compensated for it. But… You feel stuck. And frustrated. Because...

How to not waste money on Google Ads

How to run Google Ads without wasting all your money

Google is like the supermassive black hole at the center of the Milky Way. The Internet revolves around it and...

Conducting Customer Interviews

Interviewing Existing Customers Will Lead To More Effective Marketing, Here’s How

What separates good copy from bad? It’s not how clever the writing is. Nor how creative. No, what differentiates good...

landing page 101

What’s A Landing Page And How Can I Use It To Generate More Leads And Sales?

What’s that awful sound? It’s your hard-earned money flushing down the toilet after another failed advertising campaign. How disappointing! When...

How to start a website

Where to start when starting a website

I launched my first website in 2009. Mercifully, no evidence of it remains. The same can’t be said for this...

Can AI speak your customer's language?

Is artificial intelligence (AI) a viable alternative for content localization? [Interview]

Automation. It’s a double-edged sword. On the one hand, it makes industries more efficient which means goods and services can...

How to create more engaging content

How To Make Your Marketing Content More Engaging

So, no one is reading, watching, listening to, or sharing your marketing content and you’d like to know why. Have...

How to keep marketing when you're busy

3 Ways to Keep Marketing When You’re Busy

Do you find time to exercise? Me? I like to do yoga. It’s gentle, yet effective. Builds muscle tone and...