Blog

What should your “About Us” page say?

Most “About Us” pages are boring. Many are terrible. Precious few are very, very good. So what should your “About...

SEO v Content Marketing: What's the difference?

SEO v Content Marketing: What’s the difference?

SEO and Content Marketing go hand-in-glove. They are two distinct, yet interrelated marketing techniques; each a complex subject matter in...

Why you should think twice before hiring foreign writers for your content marketing

I have been here 50 years and I still don’t quite think like the locals!”   Joe Reevy, a native...

Less Fuss More Content: A Step by Step Guide to Working with Freelance Content Writers

The following is an excerpt from a guest blog post I wrote in collaboration with Mod Girl Marketing. The content...

copywriter wrting

What should copywriting cost?

I sat there–laptop open, TV on–pondering that most awful of entrepreneurial questions: How much should I charge? You’d think after...

Ornitgraphie by Xavi Bou

Examples of high quality content you might have missed in 2016

Content marketers, like me, tend to yammer on about how, in order to succeed in today’s  marketing environment, you’ve got...

Collecting donations for corporate giving

Freshbooks’ holiday campaign is corporate giving done right!

‘Tis the season for phony corporate “giving.” Call me a cynic, but I see a lot of corporate charity as...

Dog reading fake news on laptop

What’s the difference between content marketing and fake news?

I stumbled across this question–what’s the difference between content marketing and fake news–in one of my LinkedIn groups. To me,...