Content Marketing Blog

Easy Yet Useful Google Analytics for Beginners

A skilled data analyst can pull incredible insights out of Google Analytics. They can tell you who your customers are,...

The best keyword research tool for content marketers

Keyword research sucks. I hate it. You type a word or phrase into Google’s Keyword Planner (or any of a...

B2B brands have stories to tell, too

It’s not personal, it’s just business.” Whoever said that, must never have been in business for himself. Because when it’s...

How to write product descriptions that SELL in 6 simple steps

There are lots of bad product descriptions out there. Descriptions that are either bland and lifeless or as cheesy as...

What should your “About Us” page say?

Most “About Us” pages are boring. Many are terrible. Precious few are very, very good. So what should your “About...

SEO v Content Marketing: What’s the difference?

SEO and Content Marketing go hand-in-glove. They are two distinct, yet interrelated marketing techniques; each a complex subject matter in...

How regional language differences affect your content marketing

I have been here 50 years and I still don’t quite think like the locals!”   Joe Reevy, a native...

Less Fuss More Content: A Step by Step Guide to Working with Freelance Content Writers

The following is an excerpt from a guest blog post I wrote in collaboration with Mod Girl Marketing. The content...