The best keyword research tool for content marketers

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Keyword research sucks. I hate it.

You type a word or phrase into Google’s Keyword Planner (or any of a dozen other keyword research tools) and what do you get? A thesaurus of words and grammatically challenged phrases that are overly broad and lacking context.

How am I supposed to write content based on that?

It’s one of the reasons I stopped marketing myself an “SEO Copywriter.” People kept asking if I’d also do keyword research… No, thank you.

Unfortunately, SEO is way too important in content marketing to simply ignore.

That’s why I am so excited to have discovered the best keyword research tool ever invented! (At least, for now.)

Why I love this keyword tool

Imagine a keyword research tool that speaks human, not search bot.

Instead of spitting out miles-long lists of words, it serves up entire sentences (or useful sentence fragments) and puts them in an easy-to-read graphic.

Now imagine if those sentences were so insightful you could actually glean the motivations and emotions of the searcher behind them…

That is exactly what this keyword research tool does.

It uses the auto-suggest results provided by Google & Bing to show you the questions your customers are asking!

And it’s a goldmine for content marketers.

 

The best keyword research tool for content marketers is…

Ok. So I’ve held you in suspense long enough. (Well, not really. You probably just scanned to this point anyway.) Just what is this amazing keyword research tool…?

AnswerThePublic.com

Here’s how it works. Go to AnswerThePublic.com. Try to ignore the weird sweater-adorned frowny guy as you type in your keyword or phrase:

home page and search bar for the best keyword research tool

Click “Get Questions” and watch the magic happen.

Here’s what the results look like:

Answer the public, the best keyword research tool, search results

That, my friend, is a content marketer’s treasure trove. Dozens of content ideas. Headlines that write themselves. And a peek inside the customer’s mindset (what do they really want to know?)

And it doesn’t stop there. You’ve got these results, too, which are based on prepositions like “is” and “can” instead of questions:

Answer the public prepositions search results

And these which show comparisons:

Keyword research comparisons results example

But wait! There are no search volumes, how do I pick my keywords?

All these keywords are long-tail, giving you specificity, not volume. You may show up in fewer searches, but when a searcher does find your content they find exactly what they are looking for. Of course, these searches are all common enough to show up in Google and Bing’s auto-suggest feature, so there’s that. And if you absolutely, positively need to know search volumes, you can always copy and paste into one of those other keyword research tools.

Besides, how many people search for your chosen keyword doesn’t matter if you can’t compete in the rankings. To help determine your chances of hitting page 1 just click on any of AnswerThePublic’s suggested keyword phrases. That will take you to Google’s search engine results page (SERP).

Here are the results for “Content Marketing with SEO.”

Notice how the page 1 results are dominated by heavy hitters like Search Engine Land, Content Marketing Institute, Forbes, and Moz. They also all directly relate to “content marketing with SEO.” Knowing I don’t have the domain authority to compete, I move on from this keyword.

In fact, most of the keywords related to “content marketing” are already taken, so I switch my search parameter to “content writing.” There, I come across this keyword: “What content writing is all about.” And here is the SERP.

All these search results appear to be are answering a similar, yet different, question i.e. “what does a content writer do.”

If I write an article specifically describing what content writing is all about—what it is, why we do it, and how—then I increase my odds of ranking by providing the most relevant answer to this question. (Waddaya know, I wrote that article.)

Does it work?

I just recently started using this keyword research tool and it’s already improved my writing. My posts have become more targeted resulting in increased click-through rates and engagement from readers.

As for search rankings, I’m still in wait-and-see mode.

If you want to learn more about AnswerThePublic.com they offer a whole e-course you can sign up for here.

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