Posts by AlexaSteele

How important is grammar in marketing?

How important is grammar in marketing?

Why I’m not the grammar police “I will revert back to you Monday.” Those words shouldn’t have caused me any...

You Talk Funny

The musings of an American copywriter To my friends across the pond: Is it possible to have a cuppa coffee?...

Personal Branding | Executive Ghostwriting

Ghostwritten articles can help you demonstrate thought leadership that elevates your personal brand. Executive ghostwriting allows you to display your...

Political plagiarism exposes the need for original content . . . Vol 2

Several years ago I blogged about would-be Republican congressman Vaughn Ward, who got caught plagiarising a speech originally given by...

Everyone hates ads

There is an ad war going on. Not a multi-million dollar game of one-upmanship between two brands. Something more troubling....

How to hire freelance writers

  I recently participated in a LinkedIn discussion about hiring freelance writers. The original poster was troubled by writers who...

The Trouble With Jargon

Why your customers don’t understand a word you’re saying. . . and how to fix it You may laugh, but...

Traditional SEO copywriting is dead . . . and I couldn’t be happier

When I broke in to this business, one of my first jobs was to write a series of blog posts...