Posts by AlexaSteele

Whatever you sell, don’t be THIS GUY

I recently accompanied a friend as she shopped for a new car. She’d done her research online and knew which...

copywriter wrting

What should copywriting cost?

I sat there, with my laptop open and the TV on, pondering that most awful of entrepreneurial questions: How much...

Ornitgraphie by Xavi Bou

What does high quality content look like?

Content marketers, like me, tend to yammer on about how, in order to succeed in today’s  marketing environment, you’ve got...

Collecting donations for corporate giving

Freshbooks’ holiday campaign is corporate giving done right!

‘Tis the season for phony corporate “giving.” Call me a cynic, but I see a lot of corporate charity as...

Offline Marketing and PR

Samples Press Release Print ads

Product and Service Descriptions

Persuasive product and service descriptions help your customers understand how they will benefit from purchasing from you. It’s all about...

Dog reading fake news on laptop

What’s the difference between content marketing and fake news?

I stumbled across this question–what’s the difference between content marketing and fake news–in one of my LinkedIn groups. To me,...

8 Surefire Ways to Set Off Your Customer’s BS Detector

It happens to the best of us. At some point or another, we all get taken in by misleading marketing....