Posts by AlexaSteele

How to not waste money on Google Ads

How to run Google Ads without wasting all your money

Google is like the supermassive black hole at the center of the Milky Way. The Internet revolves around it and...

Conducting Customer Interviews

How to improve your copywriting using customer profiles & interviews

What separates good copy from bad? It’s not how clever the writing is. Nor how creative. No, what differentiates good...

landing page 101

Generate more leads and sales with landing pages

What’s that awful sound? It’s your hard-earned money flushing down the toilet after another failed advertising campaign. How disappointing! When...

How to start a website

Where to start when starting a website

I launched my first website in 2009. Mercifully, no evidence of it remains. The same can’t be said for this...

Can AI speak your customer's language?

Is artificial intelligence (AI) a viable alternative for content localization? [Interview]

Automation. It’s a double-edged sword. On the one hand, it makes industries more efficient which means goods and services can...

How to create more engaging content

No one is engaging with your marketing content? Try this.

So, no one is reading, watching, listening to, or sharing your marketing content and you’d like to know why. Have...

How to keep marketing when you're busy

3 Ways to Keep Marketing When You’re Busy

Do you find time to exercise? Me? I like to do yoga. It’s gentle, yet effective. Builds muscle tone and...

Marketing Funnel: A Beginner's Guide

The What, Why, And How Of A Marketing Funnel

The idea of a marketing funnel is hardly new. It’s been around since at least 1924 and has roots dating...